Helping Amazon’s Best Selling Hammock Brand Spread its Wings
As someone who identifies as “outdoorsy” from time to time — the opportunity to lead copy for Thrasio’s Sportings Goods and Outdoor brands was a natural fit. It all started with a simple ‘About Us’ page for Wise Owl Outfitters in 2021. As one of the first brands I got to touch at Thrasio, “Wise Owl” has always held a special place in my heart. From developing the brand’s new Brand Book — to scripting videos and ads for seasonal sales, I’ve always enjoyed working with “the owl”.
The work:
Branding, Amazon Listing Creative & SEO, Sponsored Brand Videos, Social & Search Ads
Brand Guide DevelopmentWander Wisely
One of my first major projects with Wise Owl Outfitters was a renovated & renewed approach to the brand guidelines -— from the most basic brand mission to in-depth persona & archetype development.
The Wise Owl Brand Story
The best ornament you can put on a tree.
When Wise Owl needed holiday ads to help decorate trees around the world, I started with past performance data (to see what resonates most), a simple script, and a short journey through a library of footage.
A/B Testing for Conversion
When I learned that the brand was converting well but struggling to secure clicks, I proposed a series of updated videos to test new hooks, new opening thumbnails, and more prominent USPs. The result was a new slate of video ads, laser-focused on hooking customers & demonstrating value around the holidays.
Product Launch:
The Sky Rocker Hammock Chair
Finding the perfect chair for spotting constellations or counting sheep isn’t always easy. So when Wise Owl launched a new hammock chair, I was happy to find the words to sell zero-gravity comfort.
Father’s Day Ads for META & Tiktok
Seasonal Promotions
Seasonal Storefronts
Sometimes, it’s the little things — and I think my favorite idea from the project was the “Stargazing” callout for the brand’s Hammock Underquilt. With a little inspiration from the cosmos, we adapted the constellation ‘Noctua’ into a fun, on-brand icon.
Product Launch:
Lil ‘Pit
It was an absolute HOOT (I couldn’t help myself) to concept, script, and create product launch creative for Wise Owl Outfitters. With tight scripts and scrappy creative — our team was able to bring new products to the world’s biggest market in record time. From the hammock chair (my favorite) to the 4-in-1 survival hammock, working with a talented team of designers and producers made rapid ideation for quick launches easy.