For families, athletes, and “outdoorsy” folks across the country, the prospect of catching an illness from a tiny bug bite is all too great. That’s where Ranger Ready provides an incredible solution.

For my work with Ranger Ready, I really dug in (tick pun not intended). From getting hands-on with the product to brainstorming new messages to test in our marketing, it was a joy to work on a brand that I personally use and rely on in my daily life.

• Deep dives on audience & competition: By understanding our customer and our audience, I used copy to elevate our message and reasons to believe.

• Hands-on experience: Far too often copy is written about products the writer has never even held. For a product as visceral as an insect spray, actually experiencing Ranger Ready in a variety of contexts was essential.

• Compliance, every step of the way: For highly regulated products like bug spray, my experience collaborating with legal & compliance partners ensured fast, effective & compliant copy.