
Cookin’ Up Some Robot Food
AI and ChatGPT are the shiny new toy in the marketing, creative, and copywriting world. What does it all mean? Let’s see…


Why every draft should include a graveyard
The draft is essential for any piece of content. Does yours include a graveyard?

The proof is in the process // mise en place
With copy and content. Process is key. Here’s how mine tends to shake out. Are you a fan of food analogies? Then read on.