Like Magic for Life’s Messes
A full-funnel activation campaign on streaming TV and social media for Miss Mouth’s Messy Eater Stain Treater, the viral stain treater loved by parents and featured on Good Morning America, TODAY, Buzzfeed, Bustle, and more.
Saving onesies, one spray at a time.
We knew parents loved Miss Mouth’s. But how many more parents could we reach (and how quickly)? By churning out scripts, ads, website, and Amazon copy for a talented design and production team, we managed to increase revenue, reach millions of eyeballs, and rescue countless onesies. Keep scrolling to see the components of this campaign I provided copy and concept work for.
Streaming TV Spots
To reach a wider audience and inspire repeat purchases, our goal was to test multiple spots focused on new parents. By keeping the script simple and easy to shoot (but appropriately messy), the result was multiple versions that present a safe and easy solution for an all too common parental reality. These two samples are just a taste (you can find another cut at the bottom of the page).
Digital Ads (DSP)
For viewers of the streaming spot, we wanted to call back to the video, its characters, and a scenario familiar to just about every parent. With that in mind, our first batch of DSP ads focused on the ideal outcome of a classic parental scenario, spaghetti night.
Amazon
Content
The final piece was to bring the sale home with content for Miss Mouth’s Messy Eater product detail page. This included catchy use cases that nestle each product variation into the customer’s daily life, as well as focused reasons to buy that set the brand apart as a smarter, safer alternative to mainstream stain treaters.
