Going back in time to build a brand from scratch

Writing for the real estate & hospitality industry is a treat. Not just for the opportunity to switch up the subject matter, but to indulge those flowery impulses to paint a picture that simply wouldn’t fit in the copy for software details or industrial doodads. 

When you’re given the trust and creative freedom to build something from scratch, it’s not something you take lightly. But it sure can be a hell of a lot of fun. That was the case with Relax & Co., a unique full-service approach to vacation rentals, caretaking, and concierge services for the Sunapee, NH region.

The Relax team had a real specific vibe they wanted to achieve with their business. Something that took you back to a simpler time when workaday worries weren’t a notification buzz away and steamboats puffed serenely across New Hampshire’s lakes.

For a project like this - archival records, the local town office, and microfilm (that’s right, microfilm) were invaluable to learn from the voices, stories, and history of the region.

Better yet, it was a package deal.

The team at Relax & Co didn’t stop at just rentals, caretaking, and concierge services. They wanted to offer a service for the entire lifecycle of the property. That’s where Harbor & Hearth realty entered the picture, a sister brand focused solely on the real-estate side of the business with a shared voice. Developing both messaging, localized content, and print advertisements for Harbor & Hearth was another opportunity to dig deep to distinguish them as a brand of luxury real estate that was distinctly ‘New Hampshire’.