GlowCity
Product launch creative, product listing optimization, video scripts & more…
Elevating copy & creative for a category-leading ecommerce brand
When it comes to GlowCity – I got to do it all. And that’s a serious treat for a copywriter. From product launch and production to A/B testing and conversion optimization – I’m proud of every concept, keystroke, and brainstorm that got more kids outside playing their favorite sports well beyond twilight.
Product Launch
Elevating copy for the growing world of glowing sports.
Working with GlowCity on copy and creative strategy for new product packaging, launch, and campaign assets was a fantastic chance to light up the night for tens of thousands of athletes across the country.
It also came with a unique challenge: shipping an inflated ball is wasteful, but when it comes to unwrapping a gift – a deflated ball in a sad plastic bag is…well…deflating.
Our solution was a new package that solves both problems while also helping the product stand out in the SERP. This style box – with sport appropriate slogan – was created for basketballs, soccer balls, volleyballs, and baseballs of all kinds.
Seasonal
Campaigns
One aspect of e-commerce that I enjoy is how agile we can be. Whether you’re trying out a simple creative variations or coming up with fun and memorable ways to stand out for the holidays – there’s always something to tweak or experiment with.
With GlowCity – the holidays always provided an opportunity to have some fun.
